Engineers.
Boards.
Markets.
The space
in between.

Advisor and sparring partner. People run everything.

Get in touch

Companies get built. Sold. Transformed. Sometimes all three.

The interesting work sits where business, technology, and commercial reality meet. I have worked every side of it: writing the code, sitting on the board, taking a travel company to €15M in its first year, and helping executives make the decisions that actually count.

The people worth working with are usually already successful. They do not need answers. They need better questions, a sharper read on the problem, and someone who will not tell them what they want to hear.

Lisbon · Europe

Amazon · Booking.com · Danone · Glovo · Pret A Manger · SumUp · Vinted · Fujitsu · Nutreco · Partners Group


On a retainer, on a project, or just when it is needed. From strategic sparring to building the thing myself.

Executive sparring

For C-suite leaders who want a thinking partner from outside their own building. Direct, a little provocative, and grounded in how companies actually run.

Tech & strategy

Product decisions, AI adoption, growth. For when you need one person who reads the technology and the business case at the same time.

Founder advisory

For founders building something worth building. Growth, commercial partnerships, and the kind of partial exit that puts an international player across the table.


Not for everyone.

Rogier Bouman